“Think” Bike Racks These installations encouraged pedestrians to “Think” and see the world from a different perspective. (The notebook pages were made of heavy-duty 3M anti-slip vinyl of course)

"THINK” Napkins, Tray-Liners, Toilet Paper, Sugar Packets" (Point of Purchase) This campaign encourages people everywhere to "Think" while also giving them a place to write down their thoughts.

NIAGARA CHAMBER "Post-Box Waterfall" (Innovative Outdoor)  These were the first posters to ever appear on Post Office mail boxes.

DERBY ENERGY DRINK "Sweaty T-Shirts" (Promotional/Collateral)  Shirts appearing to have sweaty armpits were custom-printed around and under the armpits with an oil-based, translucent ink to achieve the convincingly realistic look of sweat.

KIDS DAY "Computer Monitors" (Unconventional Stunt)  Everyone in the agency came into work to find their computer monitors vandalized with crayon scribbles. To promote "Bring Your Kids To Work Day," childlike art was hand-drawn on acetate sheets, which were trimmed to the precise sizes of every computer monitor in the company. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone's computer monitor.

S&K DENTAL "White Light" (Unconventional Posters)  These were die-cut to exclude the teeth, then affixed over ceiling lights dental rooms. 

DJ LUKE "Vinyl Record Business Cards" (Promotional)  Despite the digital age, DJ Luke is a purist who only spins vinyl records. Actual vinyl records previously used by the DJ were custom-cut to create these cards. Double-sided labels representing the A & B sides of vinyl records were then affixed. Those lucky to get one received an actual piece of the artist's used gear–making the exchange a personal experience.

SCHOOL OF VISUAL ARTS "Push The Envelope" (Unconventional)  Images of oversized envelopes with custom engraved push-plates were installed on the school's main doors.

HBO/DA ALI G SHOW "Ali G For President" (Print)  To promote the new season of HBO’s Da Ali G Show which was launching during the election year, Ali’s political views were examined. 

THE LEARNING CHANNEL "Beastie Boy" (TV)

NATIONAL COALITION FOR THE HOMELESS "It Can Happen To Anyone" (TV)  The music for this commercial was recorded by the three-time Grammy-winning band–Radiohead.