(MEDIA: TV, Digital & Social Media) Minutes after airing on national TV and digital media, fans around the world began tipping their caps via social media and hash-tagging #FirstChangesEverything in honor of Jackie Robinson as seen in the video below.

(INTEGRATED MEDIA: Unconventional Stunt, Digital Video, Print, Collateral) MCA-DAY is an annual tribute event celebrating the life of musician & humanitarian, Adam “MCA” Yauch of legendary hip-hop pioneers–the Beastie Boys. Two things Adam Yauch is remembered by: Buddhism & Hip Hop–were combined in the “Buddhist Monks” stunt. Fan-posted videos of the stunt received over 3 million views in just 2 days–becoming the most watched, trending, viral video online.

(MEDIA: TV & Digital) Directed by Academy Award® nominated PES, this commercial launched the opening of the first Citizen M hotel in New York. The entire commercial is 100% stop-motion and was shot completely in-camera without any special effects.

Commissioned by Yoko Ono to commemorate the 20th anniversary of John Lennon’s passing, this video debuted at Radio City Music Hall at the Come Together: A Night for John Lennon's Words and Music–tribute concert. This music video is part of the LENNON LEGEND–The Very Best of John Lennon music video collection DVD and was featured at #1 on VH1's 100 Most Shocking Moments In Rock. Perhaps more than anything I’ve ever worked on, I’m most proud to have been involved in the creation of this and credited as the art director. It’s the last official John Lennon music video to ever be made. Long live John.

WINNER: CLIO AWARDS STATUE / First idea to win a global award in Mets 60-year history

For their 60th anniversary, rather than sending season-ticket-holders the usual box of tickets most sports teams send, the mission was to reward devout fans with something unconventionally surprising. Something that pays homage to 60 years of franchise history on the playing field. THE SOLUTION: A Digital + Tangible experience that inspired fans to revisit the package time and time again–which led to massive earned media buzz and jealousy amongst fans of all different sports.

(MEDIA: Unconventional Posters & Digital/Web Banners) The spiraling cycle of war reminds viewers that the violence perpetrated abroad will breed the hatred that fuels tomorrow's violence—"What Goes Around, Comes Around"

An unconventional content campaign where viewers think they’re just watching iconic music videos, until they abruptly end with the exact number of gunshots that killed the artist, turning entertainment into a statement on gun violence. (Winner: Gold ADC Cube)

(MEDIA: TV & Digital) Kids educated in math, science, technology & engineering see more than the average kid sees.

(MEDIA: TV & Digital) FIFA World Cup champion and Olympic gold medalist Carli Lloyd demonstrates using Visa Mobile-Pay on the go.

(INTEGRATED MEDIA: Unconventional Point-of-Purchase, Transit & Digital) Consumers interact with Milky Way’s most loved attribute–it’s stretchy caramel.

Beyond proud to be on the team who got the first statue not only in Mets history–but in New York professional sports history, created & installed. The most deserving credit goes to the incredible sculptor William Behrends who masterfully captured “The Franchise” Tom Seaver’s iconic knee-drag pitching delivery. In addition to helping nail down the precise art direction of the pose, I’m happy to have laid out all type for both plaques. And it was my idea to prominently include Seaver’s name around the base so future generations know who the greatest Mets player in history is. (NOTE: The video below is of the entire unveiling ceremony where thousands of fans attended while the 2nd video is a behind-the-scenes of the sculpting process)

(MEDIA: VERY-Long Format Digital Content) This one goes to 11! Nearly eleven minutes that is–Reminding people to change their blades with the longest, dullest ads possible. Change your blade weekly and live the fresh blade shave with Dollar Shave Club.

(MEDIA: TV & Digital) Meetup.com has thousands of groups with endless possibilities for those who need to get out more…like this guy.

(MEDIA: TV & Digital) It’s protecting you, even if you don’t know what it is. There’s still a strong skepticism around the security of mobile payments. It feels too easy, and a little like magic, but there’s a lot of tech behind that tap. “Tokenization” is one of Visa’s proprietary security protocols that makes your shopping experience just a little bit easier. This campaign uncovered the best way to put minds at ease, and make the brand top-of-mind when it came to Innovation around payments.

I concepted, designed and produced every last detail of this record first unveiled during a trivia contest at the MCA-DAY event. (Video Below). Vinyl enthusiasts & collectors claim it’s the first record to create a message while shining thru a die-cut jacket. It took over six months to find a vinyl pressing plant on earth who could produce RED glow in the dark vinyl. Complete with exquisitely delicate foil-printing, the outer-jacket was made with a fingerprint-proof paper stock–of course.

(MEDIA: Digital/Mobile) This was created & produced shortly after Steve Jobs passed away. A silent 8 second digital audio file launched on iTunes and was downloaded for 99¢. All proceeds were donated to several pancreatic cancer organizations. The 8 seconds symbolize the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library reminds us to never forget the man who brought us so much including the very device The Steve Jobs Moment of Silence will ultimately live on–while helping in the fight against pancreatic cancer.

Point of Purchase Promotion

To promote the new season of HBO's hit show Entourage, famous scenes from the show were re-enacted at the same locations with bizarrely new entourages that included Gary Coleman, Pat Morita, Erik Estrada, Jimmy Walker, Jake The Snake, Jimmy Superfly Snuka, Estelle Harris from Seinfeld, etc. This TV campaign ran uncensored on HBO On Demand as you see it here.

Created exclusively for season ticket holders, the mission was to go premium and far away from the traditional blue & orange colors fans expect. Inspired by iconography of the New York City Subway which leads to the ballpark, the black-on-black art direction was printed on soft-touch stock with metallic silver foil. Came with matching commemorative ticket & phone charger so your digital tickets are always accessible. (Awarded the highest honor of Platinum at the Graphis package design competition and was the only entry from a sports team in the world to be recognized at the Clio Awards)