"THE STEVE JOBS MOMENT OF SILENCE"

(MEDIA: Digital/Mobile) This was created & produced shortly after Steve Jobs passed away. A silent 8 second digital audio file launched on iTunes and was downloaded for 99¢. All proceeds were donated to several pancreatic cancer organizations. The 8 seconds symbolize the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library reminds us to never forget the man who brought us so much including the very device The Steve Jobs Moment of Silence will ultimately live on–while helping in the fight against pancreatic cancer.

NEW ERA #FirstChangesEverything

(MEDIA: TV, Digital & Social Media) Minutes after airing on national TV and digital media, fans around the world began tipping their caps via social media and hash-tagging #FirstChangesEverything in honor of Jackie Robinson as seen in the video below.

(MEDIA: Social Media) Fans around the world tip their caps via social media and hash-tag #FirstChangesEverything in honor of Jackie Robinson.

CITIZEN M HOTELS "Swansong"

(MEDIA: TV & Digital) Directed by Academy Award® nominated PES, this commercial launched the opening of the first Citizen M hotel in New York. The entire commercial is 100% stop-motion and was shot completely in-camera without any special effects.

"SWANSONG" (Behind The Scenes) Production sketches of the shark and photos of the mid-fabrication phase. On the far right is the creative team including yours truly & Academy Award® nominated director PES. www.PesFilm.com

VISA "Tokenization Situations"

(MEDIA: TV & Digital) It’s protecting you, even if you don’t know what it is. There’s still a strong skepticism around the security of mobile payments. It feels too easy, and a little like magic, but there’s a lot of tech behind that tap. “Tokenization” is one of Visa’s proprietary security protocols that makes your shopping experience just a little bit easier. This campaign uncovered the best way to put minds at ease, and make the brand top-of-mind when it came to Innovation around payments.

VISA "Tokenization Situations" (Gas Station)

VISA "Tokenization Situations" (Newsstand)

VISA "Tokenization Situations" (Pet Store)

GLOBAL COALITION FOR PEACE "What Goes Around Comes Around"

(MEDIA: Unconventional Posters & Digital/Web Banners) The spiraling cycle of war reminds viewers that the violence perpetrated abroad will breed the hatred that fuels tomorrow's violence—"What Goes Around, Comes Around"

FULL LAYOUT GCFP Frank Anselmo Gold & Silver One Show Pencil Cannes Lion D&AD ADC Art Director's Club Andy Awards Communication Arts Best of Show New York Festivals NY Lurzer's Archive.jpg

(MEDIA: Digital/Web Banner Campaign)

MILKY WAY "Life's Better The Milky Way"

(INTEGRATED MEDIA: Unconventional Point-of-Purchase, Transit & Digital) Consumers interact with Milky Way’s most loved attribute–it’s stretchy caramel.

MILKY WAY "Conveyor-Belt" (Unconventional Point-of-Purchase) Grocery shoppers were treated to a moving demonstration of Milky Way's core attribute–its stretchy caramel.

Milky Way WEBSITE ACCOLADES TEMPLATE.jpg

MILKY WAY "Seat-Belts" (Unconventional Transit) Passengers took part in moving demonstrations of Milky Way's stretchy caramel.

MILKY WAY "Stretch More Caramel" (Digital) This unconventional approach to digital reminds viewers to "Stretch More Caramel"

DOLLAR SHAVE CLUB "Dull Life" (Snail)

(MEDIA: Long Format Digital Content) This one goes to 11! Nearly eleven minutes that is–to prove you shouldn’t let your blade get as dull as watching a snail cross the road. Change your blade weekly and live the fresh blade shave with Dollar Shave Club.

JOHN LENNON "Starting Over"(Official Music Video)

Commissioned by Yoko Ono to commemorate the 20th anniversary of John Lennon’s passing, this video debuted at Radio City Music Hall at the Come Together: A Night for John Lennon's Words and Music–tribute concert. This music video is part of the LENNON LEGEND–The Very Best of John Lennon music video collection DVD and was featured at #1 on VH1's 100 Most Shocking Moments In Rock. Perhaps more than anything I’ve ever worked on, I’m most proud to have been involved in the creation of this and credited as the art director. It’s the last official John Lennon music video to ever be made. Long live John.

JOHN LENNON "Starting Over" (DVD Package Concept & Design) For the official DVD packaging, John's vision from the music video is reflected in his iconic glasses. The names of everyone who worked on the video grace the back and come together to create Lennon's face.

ROCK & ROLL HALL OF FAME "Strawberry Fields" (Unconventional Invitation) To announce & invite people to the John Lennon, The NYC Years exhibit at The Rock & Roll Hall of Fame Annex in New York, invitations disguised as strawberries were mounted on stakes and planted in the Strawberry Fields section of New York’s Central Park–for pedestrians to find. INSIGHT: The original Strawberry Fields was a Salvation Army children’s home in Liverpool where John Lennon often played as a child. later with The Beatles, Lennon wrote a song about it titled Strawberry Fields Forever. After John Lennon died, a section of Central Park located directly across the street from where he lived was dedicated in Lennon’s memory and named Strawberry Fields.

MCA-DAY: Experiential, Viral & Shepard Fairey Poster

MCA-DAY "Buddhist Monks" (Unconventional Outdoor) This was an unconventional outdoor promotion for MCA-DAY, an annual tribute event celebrating the life of musician & humanitarian, Adam “MCA” Yauch of legendary hip-hop pioneers–the Beastie Boys. The two things Adam Yauch is most remembered by: Hip Hop & Buddhism, were combined. Fan-posted videos of the stunt received over 3 million views in just 2 days–becoming the most watched, trending, viral video online.

SHEPARD FAIREY'S NEW POSTER FEATURES FRANK ANSELMO DESIGNED MCA-DAY LOGO

Never imagined my work would one day grace a Shepard Fairey poster. I'm beyond honored. Ch-Check out last year’s unconventional promotion below:

MCA-DAY "Buddhist Monks" (Full Performance) The complete un-edited performance from Union Square, New York

GUINNESS: Point of Purchase, Print & TV

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GUINNESS "A Vision"

GUINNESS "A Vision" (TV) Fictitious Guinness products mimic the plethora of new products the beverage industry pumps out, while Guinness stays true to its vision.

MTV

MTV MOVIE AWARDS "Tom Cruise" (TV)

HBO Unconventional Outdoor

HBO "Couches" (Unconventional Billboard) In an effort to show the lengths people will go to watch HBO programming, people appeared to be lowering couches from the building's roof–onto a platform below, to watch HBO on a big TV.

DEVILS NHL HOCKEY: TV & Print

DEVILS NHL HOCKEY "Fireman" (TV)

DEVILS NHL HOCKEY "Stanley Cup Rink" (Print) In celebration of the New Jersey Devils championship win, the rink was retouched into the shape of the greatest trophy in all of sports–The Stanley Cup.

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MEETUP.COM: TV/Digital Campaign

MEETUP.COM "Chinese Delivery"

MEETUP.COM "Chess"

MEETUP.COM "Suicide"

VISA MOBILE-PAY

VISA "Mobile-Pay"

HBO/ENTOURAGE: TV Campaign

HBO/ENTOURAGE "Wrongtourage" (Poolside) To promote the new season of HBO's hit show Entourage, famous scenes from the show were re-enacted with various new entourages that included Gary Coleman, Pat Morita, Erik Estrada, Jimmy Walker, Jake The Snake, Jimmy Superfly Snuka, Estelle Harris from Seinfeld, etc. This TV campaign ran uncensored on HBO On Demand just as you see it here.