THE STEVE JOBS MOMENT OF SILENCE (Digital Campaign)  This was produced shortly after Steve Jobs passed away. It's an 8 second silent audio file launched on iTunes and downloadable for 99¢. The 8 seconds symbolize the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library will remind us to never forget the man who brought us so much, including the very device The Steve Jobs Moment of Silence will ultimately live on–while helping in the fight against pancreatic cancer. All proceeds were donated to several pancreatic cancer organizations listed on the official site: SteveJobsMomentofSilence.org

GUINNESS "A Vision" (TV)  Fictitious Guinness products mimic the plethora of new products the beverage industry pumps out, while Guinness stays true to its vision.

GLOBAL COALITION FOR PEACE "What Goes Around, Comes Around" (Unconventional Poster Campaign)

GLOBAL COALITION FOR PEACE "What Goes Around, Comes Around" (Digital Campaign)  Like the unconventional posters above, this digital campaign focused on the spiraling cycle of war, reminding viewers that the violence perpetrated abroad will breed the hatred that fuels tomorrow's violence—"What Goes Around, Comes Around."

CITIZEN M HOTELS "Swan Song" (TV)  This commercial launched the opening of the first Citizen M hotel in New York. The entire commercial is 100% stop-motion and was shot completely in-camera without any special effects.

"SWAN SONG" Behind The Scenes  Production sketches of the shark as well as the mid-fabrication phase. On the far right is the creative team which includes The Academy Award nominated director PES.

NEW ERA #FirstChangesEverything (TV)  Minutes after airing on national TV, fans across the world began tipping their caps in honor of Jackie Robinson via social media as seen in the video below.

NEW ERA #FirstChangesEverything (Digital/Social)  Fans across the world tip their caps in honor of Jackie Robinson via social media.

HBO/ENTOURAGE "Wrongtourage" (Poolside)  To promote the new season of HBO's hit show Entourage, famous scenes from the show were re-enacted with various new entourages that included Gary Coleman, Pat Morita, Erik Estrada, Jimmy Walker, Jake The Snake, Jimmy Superfly Snuka, Estelle Harris from Seinfeld, etc. This TV campaign ran uncensored on HBO On Demand just as you see it here.

HBO/ENTOURAGE "Wrongtourage" (Coffee Shop)

HBO/ENTOURAGE "Wrongtourage" (Back-Lot)

HBO/ENTOURAGE "Wrongtourage" (Liquor Store)

MILKY WAY "Conveyor-Belt" (Unconventional In-Store)  Grocery shoppers were treated to a moving demonstration of Milky Way's core attribute–its stretchy caramel.

MILKY WAY "Seat-Belts" (Unconventional Transit)  Passengers took part in a moving demonstration of a Milky Way's stretchy caramel.

MILKY WAY "Stretch More Caramel" (Digital)  This guerrilla approach to digital reminds viewers to "Stretch More Caramel"

JOHN LENNON (Just Like) "Starting Over" (Official Music Video)  Commissioned by Yoko Ono to commemorate the 20th anniversary of John Lennon’s passing, this video debuted at Radio City Music Hall on October 2nd, 2001 at the Come Together: A Night for John Lennon's Words and Music–tribute concert exactly one week before the 61st anniversary of Lennon's birth. Shortly after 9/11, it was dedicated to New York City and its people. This video is part of the LENNON LEGEND DVD music video collection and was featured at #1 on VH1's 100 Most Shocking Moments In Rock. (ART DIRECTOR: Frank Anselmo)

JOHN LENNON "Starting Over" (DVD Package Art Direction & Design)  For the official DVD packaging, John's vision from the music video is reflected in his iconic glasses. The names of everyone who worked on the video grace the back and come together to create Lennon's face. (ART DIRECTOR & DESIGNER: Frank Anselmo)

ROCK & ROLL HALL OF FAME "Strawberry Fields" (Unconventional Invitation)  To announce & invite people to the John Lennon, The NYC Years exhibit at The Rock & Roll Hall of Fame Annex in New York, invitations disguised as strawberries were mounted on stakes and planted in the Strawberry Fields section of New York’s Central Park–for pedestrians to find. INSIGHT: The original Strawberry Fields was a Salvation Army children’s home in Liverpool where John Lennon often played as a child. later with The Beatles, Lennon wrote a song about it titled Strawberry Fields Forever. After John Lennon died, a section of Central Park located directly across the street from where he lived was dedicated in Lennon’s memory and named Strawberry Fields.

MCA-DAY "Buddhist Monks" (Unconventional Outdoor)  This was an unconventional outdoor promotion for MCA-DAY, an annual tribute event celebrating the life of musician & humanitarian, Adam “MCA” Yauch of legendary hip-hop pioneers–the Beastie Boys. The two things Adam Yauch is most remembered by: Hip Hop & Buddhism, were combined. Fan-posted videos of the stunt received over 3 million views in just 2 days–becoming the most watched, trending, viral video online.

SHEPARD FAIREY'S NEW POSTER FEATURES FRANK ANSELMO DESIGNED MCA-DAY LOGO

Never imagined my work would one day grace a Shepard Fairey poster. I'm beyond honored. Ch-Check out last year’s unconventional promotion below:

MCA-DAY "Buddhist Monks" (Full Performance)  The complete un-edited performance from Union Square, New York

DEVILS NHL HOCKEY "Fireman" (TV)

DEVILS NHL HOCKEY "Stanley Cup Rink" (Print)  In celebration of the New Jersey Devils championship win, the rink was retouched into the shape of the greatest trophy in all of sports–The Stanley Cup.

MEETUP.COM "Chinese Delivery"

MEETUP.COM "Chess"

MEETUP.COM "Suicide"

HBO/DA ALI G SHOW "Ali G For President" (Print)  To promote the new season of HBO’s Da Ali G Show which was launching during the election year, Ali’s political views were examined. 

CHEVRON "Long-Shot" (TV)

CHEVRON "Sand-Trap" (TV)

CHEVRON "Putt" (TV)

MTV MOVIE AWARDS "Tom Cruise" (TV)

HBO "Couches" (Unconventional Billboard)  In an effort to show the lengths people will go to watch HBO programming, people appeared to be lowering couches from the building's roof–onto a platform below, to watch HBO on a big TV.

SCHOOL OF VISUAL ARTS "THINK–Napkins, Tray-Liners, Toilet Paper, Sugar Packets" (Point of Purchase)  This campaign encourages people everywhere to "Think" while also giving them a place to write down their thoughts.

SCHOOL OF VISUAL ARTS "THINK–Bike Racks" (Unconventional Outdoor)  These installations encouraged pedestrians to see the world from a different perspective. The notebook pages were made of heavy-duty 3M anti-slip vinyl.

SCHOOL OF VISUAL ARTS "Push The Envelope" (Unconventional)  Images of oversized envelopes with custom engraved push-plates were installed on the school's main doors.

ALS ASSOCIATION "Sandy Koufax" (TV)  Commercial welcoming new ALS (Lou Gehrig's Disease) supporter–legendary baseball hall of famer Sandy Koufax. 

ALS ASSOCIATION "Laces" (Print)  Actual shoe laces were laced through die-cut holes on back pages of magazines and left untied.

THE NEW YORK TIMES "Donkey" (TV)

THE LEARNING CHANNEL "Beastie Boy" (TV)

KIDS DAY "Computer Monitors" (Unconventional Stunt)  Everyone in the agency came into work to find their computer monitors vandalized with crayon scribbles. To promote "Bring Your Kids To Work Day," childlike art was hand-drawn on acetate sheets, which were trimmed to the precise sizes of every computer monitor in the company. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone's computer monitor.

BBDO NEW YORK "Airport Security" (Print)  

NATIONAL COALITION FOR THE HOMELESS "It Can Happen To Anyone" (TV)  The music for this commercial was recorded by the three-time Grammy-winning band–Radiohead.

DERBY ENERGY DRINK "Sweaty T-Shirts" (Promotional/Collateral)  Shirts appearing to have sweaty armpits were custom-printed around and under the armpits with an oil-based, translucent ink to achieve the convincingly realistic look of sweat.

NIAGARA CHAMBER "Post-Box Waterfall" (Innovative Outdoor)  These were the first posters to ever appear on Post Office mail boxes.

ADOPTNY.ORG "The Homeless Dog-House Project" (Unconventional Outdoor)  

S&K DENTAL "White Light" (Unconventional Posters)  These were die-cut to exclude the teeth, then affixed over ceiling lights dental rooms. 

NRDC "Global Warming Hot Cups & Sleeves" (Point of Purchase)  Hot-cups & companion protective sleeves were distributed as a pair to illustrate the global issue.

DJ LUKE "Vinyl Record Business Cards" (Promotional)  Despite the digital age, DJ Luke is a purist who only spins vinyl records. Actual vinyl records previously used by the DJ were custom-cut to create these cards. Double-sided labels representing the A & B sides of vinyl records were then affixed. Those lucky to get one received an actual piece of the artist's used gear–making the exchange a personal experience.